Organization
InspireDR provides free after-school programs that teach life skills and values, guiding boys in the Dominican Republic to become responsible men, husbands and fathers.
Since 2015, we've mentored more than 200 boys, many of whom are now employed, pursuing higher education, or leading initiatives in their communities.
Our mission is simple and powerful: Educate, mentor, and inspire boys—giving them the tools, values, and opportunities to grow into productive, responsible young men and future leaders. More boys are waiting to join our program than we can currently serve, making this a critical moment to grow our reach and deepen our impact. We are located in Cabarete, Dominican Republic.
Position Summary
We're looking for a smart, proactive Marketing Coordinator who can bring structure, creativity, and digital savvy to our growing nonprofit. This is a hands-on, part-time role (30 hours/week) responsible for
leading and guiding InspireDR's marketing strategy and department
—from creating and executing strategic marketing plans to ensuring smooth collaboration across the team.
You'll oversee and coordinate campaigns across email, donor communications, blog publishing, fundraising content, SEO, and social media, while delegating tasks effectively and providing direction based on strategic priorities.
Working closely with the President and a small, values-driven team, you'll turn stories into action and strategy into results. Your leadership will help bridge the local Cabarete community with international donors and partners, driving engagement and generating support for InspireDR to expand and serve more boys.
Key Responsibilities
Strategic Marketing Leadership
- Create, lead, and execute comprehensive marketing plans that align with InspireDR's mission and goals.
- Guide and oversee the marketing department, collaborating closely with team members to ensure campaigns are aligned, effective, and impactful.
- Delegate tasks based on strategic priorities, providing direction, feedback, and support to maximize results across email, social, website, and fundraising initiatives.
Email Marketing & Donor Journeys
- Lead planning and strategy for all donor email communications
- Write and edit email campaigns, ensure message fits each audience segment
- Work closely with Digital Media Coordinator, who assembles and schedules
- campaigns inside the email platform (Brevo, Mailchimp or similar)
- Define and oversee automated email journeys (welcome, re-engagement, etc.); delegate
- technical setup and provide feedback on flow and tone
Metrics & Reporting
- Monitor performance of email campaigns, donor engagement, and landing page traffic
- Guide team in generating and reviewing reports, highlight what's working, suggest
- improvements
- Identify trends in donor behavior, adjust and improve campaigns based on data results
Content & Campaign Coordination
- Maintain, manage content calendar across email, blog, and social media
- Gather visuals and stories from team to build engaging messages for donors, partners
- Repurpose program stories across channels (email, web, blog, social)
- Lead messaging and content flow for seasonal fundraising appeals, special campaigns
SEO & Google Ad Grant Support
- Coordinate SEO improvements for blog and website content
- Manage Google Ad Grant strategy with internal staff or freelance support
- Ensure InspireDR's content is discoverable, relevant, and clear
Website & Social Media Oversight
- Ensure InspireDR's website is up to date with current campaigns and stories
- Plan and coordinate social media content that reflects current priorities
- Support consistency across web, email, and social platforms
Qualifications
- 2+ years of nonprofit or digital marketing experience
- Strong English writing and editing skills
- Experience with email tools (Mailchimp), CRMs, Google Workspace, and Canva
- Strong organizational and communication skills
- Spanish fluency and/or cultural familiarity with the Dominican Republic preferred
Preferred Traits
- Clear communicator and collaborator
- Comfortable delegating and leading a small support team
- Detail-oriented and able to juggle multiple projects
- Tech-savvy and excited to improve systems
- Deeply aligned with InspireDR's values and mission
Compensation & Schedule
- Part-time role: 30 hours per week
- Starting pay: $950–$1,100 USD/month
- Growth potential: Up to $1,300/month based on results and review after 90 days
Success Looks Like
- Campaigns are sent out on time with clear, engaging message
- More people are opening emails, clicking links, and visiting website
- Team members know their roles and meet deadlines
- InspireDR's message is shared often and seen across email, web, and social media
- Donor engagement increases, helping InspireDR generate more support to grow the program